Keyword as the term itself defines, a main word used to retrieve an information for the user. In simple terms a word used by a person while searching an information is called a keyword.
Role of a Keyword in SEO:
Keyword plays a vital role in SEO, as it helps the search engines to drive the traffic to your site. This not only enables the people to drive the target customers or user to their website but also generates a mojor source of publicity over internet.
While selecting a Keyword first thing that one must consider is a keyword that clerly describe the content or the purpose of your website and also it has to used by users to find you. ideally the best idea of the keywords are derived by keeping in mind the targeted audience.
To get the analysis of the keywords that fits into the theme of your website one can make use of online Tool for instance Google's Keyword Tool
Tip: Using a synonym of a keyword is also a good idea. One can go for 1 or two at a time. As now Search engines have the algorithm to include the synonym of the word while displaying the result of the keyword match.
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